BeePureWellness
is a local business that provides holistic health services. They needed a logo to represent their brand as they emerged onto the market.
My Role
Being one of my first clients, I approached the project with both excitement and professionalism, bringing an open mind and a willingness to learn about the business side of design. I first met with the client to learn about their values, the feeling they wanted the logo to convey, and any specific colors or visuals they imagined.
Process
As the solo designer on the project, I managed my process by breaking it into three phases:
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Research and Inspiration
I collected visual inspiration and reference images to create several mood boards that captured the brand's essence, such as wellness, nature, and vitality.
2. Sketching and Iteration
After collaborating with the client and choosing a design direction to move forward with, I began sketching several versions of the logo to present to them at our next review meeting.
3. Refining the final logo
The client was pleased with the options I shared, and ultimately chose a final design. I worked to refine the final logo in vector format to make it scalable and versatile to use at any size.
Outcome
The final logo was used on the store banner, water bottles, the website, and all promotional materials. Seeing my design in a real-world application was incredibly rewarding, and it reinforced my passion for helping businesses through design. This project built a strong relationship with the client and opened an opportunity later for me to join the team as a manager at BeePureWellness.
